Paste the script, then the product blocks
One script in your head tag, one block per product. Brand HQ generates both for you.
Brand HQ
Cannabis advertising that ends in a retail order.
One script makes any campaign shoppable. Every buyer is routed to the closest Ontario retailer with your product in stock, and the order lands in that store's POS. Your marketing, traced to the shelf.
Free 30-day pilot. Live across Ontario. Retailer-fulfilled ordering only.
One script in your head tag. That's the integration.
<head> <script src="https://api.poof.ca/v1/resources/ public/embeddedMenu/YOUR_BRAND_KEY"></script> </head>
Then drop a block beside each product you want shoppable. Brand HQ writes those for you.
See it working
A real campaign page, powered by Poof.
This is a live hifeelu campaign. Press Add to Cart and follow the order all the way to a retailer's checkout.
Delivering to N7S, Sarnia
Change
hifeelu
Get just a little high.
Dream Live Resin All-In-One
18%THC
4%CBD
2%CBG
1%CBN
Ontario-grown live resin with CBD, CBG and CBN. Lavender, acai, and a tea-like kush finish.
$44.98
Free 60-minute local delivery
Lite N' Smooth Pre-Roll Pack
9%THC
9%CBD
Balanced craft pre-rolls with an activated carbon filter tip for a smoother draw.
5 × 0.35g · $22.99
Free 60-minute local delivery
Fulfilled by licensed retailers in the Poof network.
Where the shopper lands
The retailer’s checkout.
Every order lands on the retailer’s own checkout, fulfilled by the nearest store with live stock. Their storefront, their POS, their payment. Poof just routes the demand.
W
The We Store
450 Trudeau Dr Unit 7/8, Sarnia, Ontario N7S 4T5
Greenline POS
Dream Live Resin All-In-One
Lavender Acai Tea · 1g · Qty 1
$44.98
Delivery method
Delivery
Pickup
Payment
Credit card
Cash
Email
First name
Last name
Phone
Date of birth
Order summary
Items1
Subtotal$44.98
Tax$5.85
DeliveryFree
Total$50.83
Complete order
ID verified at delivery or pickup. Shoppers confirm they are 19+. Payment runs on the retailer’s own merchant account. Poof never touches it.
The broken funnel
Most cannabis marketing stops at awareness.
Brands spend on traffic, but retailers rarely feel the impact. Customers click ads and land on dead ends: brand sites, static store locators, or menus disconnected from inventory.
Awareness doesn't build relationships. Sell-through does.
How it works
Marketing in. Sell-through out.
Four steps, and only the first one needs anything from your team.
Your brand on Poof, start to finish
Every order is tied to the ad that sent it and the store that filled it.
Poof finds the right retailer
On click, we search the network for the closest licensed retailer holding live stock of that SKU.
The product lands in their cart
We write straight into that retailer's cart through their POS. The shopper never hunts for it again.
Checkout happens at the retailer
Their merchant account, their POS. They take payment, they fulfill, they own the customer.
Inside Brand HQ
Your codes are written for you.
Brand HQ lists every SKU you have on the network and generates the block for each one. Copy, paste, done. No developer needed, no technical knowledge required.
Include this script in your page head section
<html> <head> <script src="https://api.poof.ca/v1/resources/public/embeddedMenu/YOUR_BRAND_KEY"></script> </head> <body> Your HTML code </body> </html>
Then add a block beside each product
Dream Live Resin All-In-One
<div poof-attr="product" poof-product-id="dream-live-resin-all-in-one"> <h2 poof-attr="name">{title}</h2> <p poof-attr="price">{price}</p> <button poof-attr="add-to-cart"> Add to cart </button> </div>
Lite N' Smooth Pre-Roll Pack
<div poof-attr="product" poof-product-id="lite-n-smooth-pre-roll-pack"> <h2 poof-attr="name">{title}</h2> <p poof-attr="price">{price}</p> <button poof-attr="add-to-cart"> Add to cart </button> </div>
Anytime Smooths CBD Kief Pre-Rolls
<div poof-attr="product" poof-product-id="anytime-smooths-cbd-kief-pre-rolls"> <h2 poof-attr="name">{title}</h2> <p poof-attr="price">{price}</p> <button poof-attr="add-to-cart"> Add to cart </button> </div>
Title and price fill themselves from live retailer data, so your page never shows a stale price. Style the block however you like. Poof only reads the attributes.
How we route
We route on proximity, not price.
The question we answer is "who can get this to this shopper fastest?", never "who will sell it cheapest?"
Price-ranked routing
Everyone races to the bottom
- Retailers undercut each other to stay visible
- Margin erodes across the whole category
- Your brand gets repriced by a platform you don't control
- A shopper across town beats the store on their block
Poof: proximity routing
The local store wins the local customer
- Closest retailer with live stock takes the order
- Retailers keep their own pricing and margin
- Fulfillment speed decides the match, not a discount
- Demand spreads across the network instead of pooling
Why this matters to you. We take no margin from retailers for forwarding your orders. Brands pay a percentage on what we market, and that's the whole model. Retailers stock brands that bring them customers, not brands that force them into a price war with the store down the road.
Brand HQ
The button is one tool. Brand HQ is the rest.
Where you run your campaigns, your product content, and the demand data underneath both.
Embed codes
Every SKU on the network, with its block generated and ready to paste.
Campaign routing
Filter a campaign to specific retailers, regions, or SKUs. Run an exclusive drop with one partner store.
Demand reporting
Which products, regions, and campaigns drive real orders, attributed down to the retailer.
Product content
Upload your images, descriptions, terpenes, and ingredients once. They publish to every connected POS menu.
Analytics
Every channel, campaign, shelf, and sale in one view. See your best retailer and hottest product, ranked by real orders.
Stock Monitors
Your reorder engine. Know the moment a store runs dry on your SKU, with the missed demand and reorder velocity attached.
What this does for your brand
- Turn marketing spend into measurable retail demand
- Prove your value to retail partners with real traffic and sales
- Support listings without relying on discounting
- Launch campaigns without retailers needing to promote you
"Become a growth partner, not just another SKU."
Why retailers welcome the traffic
- Customers arrive asking for your product
- They keep their own pricing, with no race to the bottom
- Orders land in the POS they already use
- Demand is driven to the store, not around it
"When retailers see demand coming from your brand, you become their preferred partner."
Case study · The We Store × hifeelu
Two hero SKUs. One month. +105% unit sales.
A brand-funded, 30-day sell-through campaign across a 9-location Ontario retailer. Snapchat, programmatic and email all pointed at one shoppable page; every order routed to the nearest store with stock and landed in its POS.
+105%monthly unit sales on the two hero SKUs
19.5 → 40combined units per month, before vs during
67orders routed to the retailer's stores
60 minretailer-fulfilled local delivery on every order
FAQ
Questions brands ask before a pilot
How can a cannabis brand advertise and measure real retail sales in Canada?
With Poof, a cannabis brand embeds a shoppable Smart Button in its campaign pages, ads or QR codes. Every click is routed to the nearest licensed retailer with the product in live stock, and the order is written directly into the retailer's POS. You see exactly which campaign produced which retail orders, attributed down to the store.
Do I need a developer to use Poof?
No. Brand HQ generates the embed code for every SKU automatically. Copy, paste, done. If you would rather not touch a page at all, Poof builds the landing page for you.
How does Poof choose which retailer fulfils an order?
By proximity and live inventory, never by price. The nearest licensed retailer with the product in stock captures the sale on its own checkout, POS and merchant account. Poof never touches the payment. How routing works →
Is this compliant with Canadian cannabis regulations?
Poof is purpose-built for the regulated Canadian market. Every order is fulfilled by a licensed retailer. Poof does not sell cannabis, hold inventory or process payments; compliance stays where the licence is.
How does a brand get started?
Book a 30-minute sell-through call. We map your SKUs to the Ontario retailers already carrying them, pick one or two hero SKUs and set up a free 30-day pilot. You fund the media; Poof handles setup, routing and weekly reporting. Book the call →
Which retailers and POS systems are on the network?
A growing network of licensed Ontario retailers on Greenline (Blaze) and Cova POS, with Merrco and Moneris payments. What retailers get → · All integrations →
Market reality
Become your retailer's favourite brand.
Retailers are tightening assortments and prioritizing brands that help move inventory. They don't reorder brands that don't help them sell, even if they like the product.
"When retailers don't have to be convinced to reorder your product, you've already won."
30 minutes with the Poof team. We map your SKUs to the Ontario retailers already carrying them and set up your free 30-day pilot.