How We Delivered a +105% Increase in Monthly Unit Sales for hifeelu at The We Store
How a brand-funded Poof campaign with The We Store (9 Ontario locations) and hifeelu lifted two hero SKUs from 19.5 to 40 units a month, with 67 orders routed into the retailer's POS.
Result+105% monthly unit sales on two hero SKUs, 67 orders routed into the retailer's POS
A 30-day, brand-funded sell-through campaign across a 9-location Ontario retailer. Two hero SKUs, one shoppable landing page, and every order routed to the nearest store with stock. Here is what happened, in the order it happened.
The results
| Metric | Result |
|---|---|
| Monthly unit sales on the two hero SKUs | +105% |
| Combined units per month, before vs during | 19.5 → 40 |
| Campaign orders routed to the retailer's stores | 67 |
| Lift across the overall reported assortment | +5% |
| Baseline | July vs the April–May monthly average |
Every order was written into the store's POS and traced back to the ad that sent it.
The partners
The We Store operates 9 locations across Southwestern Ontario. Poof partnered with the retailer and hifeelu / Ufeelu on a brand-funded campaign to help move products through participating stores. The brand funded the media; The We Store stocked the hero SKUs and fulfilled every order on free 60-minute local delivery.
- Retailer: The We Store, 9 locations, Sarnia and Southwestern Ontario
- Brand: hifeelu / Ufeelu, THC and CBD wellness products
- Hero SKUs: Dream Live Resin AIO Vape Pen and Lite N' Smooth CBD Pre-Rolls
- POS: orders written straight into the store's point of sale
- Fulfilment: retailer-fulfilled, free 60-minute local delivery
The campaign
The offer centred on 60-minute delivery, supported by Snapchat, programmatic ads, email outreach and a dedicated landing page. Every placement pointed at the same shoppable page, and every Add to Cart routed to the nearest We Store location with live stock.
- Snapchat, ads and email drive traffic to the campaign page.
- The customer clicks through and lands on the shoppable landing page.
- Add to Cart routes the order to the nearest We Store location holding stock.
- The purchase converts on the store's own checkout and lands in its POS.
Retail sales lift
Dream Live Resin AIO Vape Pen and Lite N' Smooth CBD Pre-Rolls increased from 19.5 combined units per month during April–May to 40 in July: a 105% increase in monthly unit sales. The rest of the reported assortment moved +5% over the same period, so the lift sat where the campaign pointed.
Featured products saw a 105% increase in monthly unit sales. Every order is tied to the ad that sent it and the store that filled it.
How Poof works
Retailers plug into the network. Brands fund the demand. Poof connects brands, retailers and shoppers through one integrated flow:
- Brand: uses Brand HQ and its own campaign budget to promote products through retail partners.
- Poof: retail ad network, POS connectivity, proximity routing and store-level attribution.
- Retailer: joins the network, gets access to brand-funded campaigns, receives and fulfils the orders.
- Customer: discovers the brand's products, orders through Poof, receives the order from the retailer.
Let's grow together
Ontario retailers: join for $50/month. Access to brand-funded campaigns, POS connectivity, no long-term commitment, cancel anytime. Connect your store →
Brands: activate campaigns through Brand HQ. Start with a free 30-day pilot on one or two hero SKUs; you fund the media, Poof runs the setup, routing and reporting. Book a sell-through call →
Questions? business.poof.ca · baz@poof.ca