1. Brands create demand
Run campaigns that route customers to retailers carrying your products.
The retail ad network for cannabis.
Brands fund the campaigns. Poof routes every shopper to the nearest licensed retailer with live stock. The order lands in the retailer's POS, with the customer served in under an hour.
Live across Ontario. Built for every regulated cannabis market in Canada. Retailer-fulfilled ordering only.
Your brand on Poof, start to finish
Every order is tied to the ad that sent it and the store that filled it.
1,800+
Ontario stores listed on the marketplace
30,000+
Monthly marketplace views
+105%
Increase in sales MoM (30-day campaign results)
4,000+
SKUs identified
Live across Ontario. Built for every regulated cannabis market in Canada.
One network. Three sides. One outcome.
When customer demand is connected to real inventory, everyone wins.2. Customers discover products
Customers find what they want and instantly see where it's available nearby.
3. Retailers capture demand
Retailers get high-intent traffic, increased sell-through, and faster reorders.
Case study · The We Store × hifeelu
Two hero SKUs. One month. +105% unit sales.
A brand-funded, 30-day sell-through campaign across a 9-location Ontario retailer. Snapchat, programmatic and email all pointed at one shoppable page; every order routed to the nearest store with stock and landed in its POS.
+105%monthly unit sales on the two hero SKUs
19.5 → 40combined units per month, before vs during
67orders routed to the retailer's stores
60 minretailer-fulfilled local delivery on every order
For Retailers
Your free marketplace listing is already live. $50 a month connects your POS, makes your store shoppable and puts you in the retail ad network.
- Your own ecommerce site + live menu
- Brand-powered traffic from the Smart Button
- No revenue share on the orders we route you
For Brands
Turn marketing into retail sell-through you can trace to the store. Start with a free 30-day pilot.
- Shoppable campaign landing pages
- Routes customers to in-stock retailers
- Built to drive reorders and shelf space
Works with your existing stack
Poof connects to the POS and payment systems Ontario cannabis retailers already run. Orders write straight into the point of sale, with no new hardware.
See all integrations →
GrGreenline
Greenline (Blaze)
COVA
Cova
merrco
Merrco
Moneris
Moneris
Questions people ask about Poof
What is Poof?
Poof is the retail ad network for cannabis. Licensed brands fund shoppable campaigns, Poof routes every shopper to the nearest licensed retailer with the product in live stock, and the order is written into that retailer's point of sale. Poof does not sell cannabis, hold inventory or process payments. It is live across Ontario and built for every regulated Canadian cannabis market.
How does Poof decide which retailer gets the order?
By proximity and live inventory, never by price. The closest licensed retailer with the product in stock captures the sale on its own checkout, POS and merchant account. How routing works →
What does Poof cost cannabis retailers?
Every AGCO-licensed Ontario store is listed free on the poof.ca marketplace. $50 per month per store connects your POS, makes the store shoppable and enrols it in the retail ad network. No setup fee, no revenue share, no margin on routed orders. What retailers get →
What does Poof cost cannabis brands?
Brands start with a free 30-day sell-through pilot on one or two hero SKUs. You fund your own media; Poof handles setup, routing and weekly reporting. Pricing after the pilot is agreed on a call. Book a sell-through call →
Which POS and payment systems does Poof integrate with?
Greenline (Blaze) and Cova point of sale, Blaze Pay, Cova Pay, Merrco and Moneris payments, and Breadstack and Canfleet for delivery operations. Orders write straight into the retailer's POS with no new hardware. All integrations →
Where is Poof available?
Poof is live across Ontario, Canada, with a growing network of licensed retailers on Greenline, Blaze and Cova POS. The platform is built for every regulated Canadian cannabis market and expands province by province. About Poof →
Three ways to grow, one $50/month subscription
Ecommerce on your domain, a marketplace listing, and brand-funded orders routed into your POS.
Make your brand a reorder engine
One script makes your campaigns shoppable and routes every buyer to a store that carries you. Start with a free 30-day pilot.